Pro podnikatele v cizím jazyku knihy o marketingu

Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process...

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  1 108 Kč

  Předobjednávka,
  vychází 26. 5. 2024

David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything...

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  278 Kč

  Více než 30 dní

In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without? ...

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  285 Kč

  Skladem 1 ks
• Přečtenávýborný stav
  214 Kč

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Global sales authority Jeffrey Gitomer's bestselling classic, The Sales Bible, has been updated and appended in this new edition, offering you the ultimate sales methods and strategies that really work ― every day, in real-world selling situations..

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  556 Kč

  Do 18 – 23 dnů

From effective SEO and Search marketing to mastering mobile and content marketing, THE ULTIMATE DIGITAL MARKETING BOOK is a dynamic collection of tools, techniques, and strategies for success...

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  474 Kč

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Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription? These choices might appear to be freely made...

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  410 Kč

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Although the female movement is interwoven into our social world and people preach “girl power,” brand experience expert Katie Mares has seen that this mindset hasn’t penetrated business branding or the experience businesses...

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  729 Kč

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Bestselling author of Sell it Like Serhant and Big Money Energy and real estate, television, and media icon Ryan Serhant shares his proven, three-step strategy to build your brand from scratch...

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  444 Kč

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What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades ...

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  571 Kč

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The new edition of the book readers call the bible for advertising...

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  583 Kč

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From Marcus Collins, strategist to Apple, Nike and Beyoncé, discover the powerful force behind what we buy, what we do, and who we want to be...

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  538 Kč

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Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today's celebrities...

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  704 Kč

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The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws...

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  544 Kč

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The internationally renowned design agency Turner Duckworth presents stories and advice gathered from working with the world’s biggest brands...

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  788 Kč

  Skladem 2 ks

Harness the power of employee influence and create enthusiastic brand advocates...

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  633 Kč

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Customer Experience expert Jim Tincher provides the wisdom and tools to show business-to-business (B2B) organizations how to build and sustain superior customer experience (CX) as a core business activity...

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  729 Kč

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