Odborné a naučné knihy

The long-anticipated revision of ArtificialIntelligence: A Modern Approach explores the full breadth and depth of the field of artificial intelligence (AI). The 4th Edition brings readers up to date on the latest technologies...

• Knihabrožovaná vazba
  1 869 Kč

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The Brand Gap is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to ...

• Knihabrožovaná vazba
  664 Kč

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The Pyramid Principle is the international best-seller on how to think creatively, reason lucidly and produce crisp, clear, compelling business writing...

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  1 184 Kč

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"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands ...

• Knihabrožovaná vazba
  739 Kč

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The 3rd edition of this ever popular course combines some fantastic new materials with all the features that have made it a best seller...

• Knihabrožovaná vazba
  811 Kč

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• Přečtenávýborný stav
  487 Kč

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Typography is the foundation of all graphic design. And if there's one sure way to improve as a graphic designer, it's to become more confident and more sophisticated in your use of type. This fully updated fourth edition ...

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  1 495 Kč

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Agile Estimating and Planning is the definitive, practical guide to estimating and planning agile projects. In this book, Agile Alliance cofounder Mike Cohn discusses the philosophy of agile estimating and planning and ...

• Přečtenávýborný stav
  1 136 Kč

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This is the story of four friends — Toad, Rat, Mole and Badger. Rat loves the river. Mole is often afraid. Badger likes to stay at home. But Toad is always looking for new adventures — and some of his ideas are dangerous...

• Knihabrožovaná vazba
  223 Kč

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You know the authors' names. You recognize the title. You've probably used this book yourself. This is The Elements of Style, the classic style manual, now in a fourth edition...

• Knihabrožovaná vazba
  350 Kč

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Pearson Education, Oxford: Written by Chief Examiners and providing the best match to the specification, Edexcel Modular...

• Knihabrožovaná vazba
  570 Kč

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Testing is a key component of agile development. The widespread adoption of agile methods has brought the need for effective testing into the limelight, and agile projects have transformed the role of testers...

• Přečtenávýborný stav
  798 Kč

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Contemporary / American English: Memoirs of a Geisha is one of the great stories of our time.We follow Sayuri’s life: her early years in a small fishing village and as a geisha in Gion. And throughout her struggle, we know of her secret love...

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  245 Kč

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Fully updated and restructured so learners can match the new EYFS key areas and can be sure they have the most up-to-date information...

• Kniha
  997 Kč

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