Odborné a naučné knihy

The Brand Gap is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to ...

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  657 Kč

  Více než 30 dní

Even bad code can function. But if code isn’t clean, it can bring a development organization to its knees. Every year, countless hours and significant resources are lost because of poorly written code...

• Knihabrožovaná vazba
  1 369 Kč

  Skladem 1 ks

The long-anticipated revision of ArtificialIntelligence: A Modern Approach explores the full breadth and depth of the field of artificial intelligence (AI). The 4th Edition brings readers up to date on the latest technologies...

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  1 869 Kč

  Skladem 2 ks

Winston Smith lives in a society where the government controls people’s lives every second of the day. Alone in his small, one-room apartment, Winston dreams of a better life. Is freedom from this life of suffering possible? ...

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  249 Kč

  Do 3 – 5 dnů

The Pyramid Principle is the international best-seller on how to think creatively, reason lucidly and produce crisp, clear, compelling business writing...

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  1 195 Kč

  Skladem 2 ks

For more than 20 years, readers have delighted in Charles Petzold's illuminating story of the secret inner life of computers, and now he has revised it for this new age of computing...

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  792 Kč

  Do 25 – 30 dnů

Biology: A Global Approach delivers a trusted, accurate, current, and pedagogically innovative experience that guides students to a true understanding of biology. The author team advances Neil Campbell’s vision of meeting and...

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  1 612 Kč

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Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design...

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  1 179 Kč

  Do 25 – 30 dnů

"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands ...

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  707 Kč

  Skladem 2 ks

We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map...

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  672 Kč

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The 3rd edition of this ever popular course combines some fantastic new materials with all the features that have made it a best seller...

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  812 Kč

  Skladem 1 ks
• Přečtenávýborný stav
  487 Kč

  Skladem

Authentic video material from FT.com with accompanying worksheets; All the listening texts available to view, providing truly authentic listening practice; ...

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  976 Kč

  Do 14 – 19 dnů

From the moment it was published almost ten years ago, Elements of User Experience became a vital reference for web and interaction designers the world over, and has come to define the core principles of the practice...

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  1 227 Kč

  Do 25 – 30 dnů

The Oracle Solaris DTrace feature revolutionizes the way you debug operating systems and applications. Using DTrace, you can dynamically instrument software and quickly answer virtually any question about its behavior...

• Kniha
  1 515 Kč

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C++ Primer Plus is a carefully crafted, complete tutorial on one of the most significant and widely used programming languages today. An accessible and easy-to-use self-study guide, this book is appropriate for both serious students of programming ...

• Knihakroužková vazba
  1 707 Kč

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Based on methods developed - and proven – in business, this highly visual and practical book will show readers how to design, lead and run effective workshops.

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  667 Kč

  Do 25 – 30 dnů

The second edition of this highly successful 'Principles of Business Economics' gives undergraduates, MBA students or aspiring managers a clear and concise text that covers all aspects of an introductory course in microeconomics...

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  2 954 Kč

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Qualitative Research Methods - collection, organization, and analysis strategies. This text shows novice researchers how to design, collect, and analyze qualitative data and then present their results to the scientific community...

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  2 079 Kč

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This fourth edition retains the highly praised approach of previous editions, with each chapter providing an overview of the theory and research before moving on to explore applications and intervention practice...

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  1 505 Kč

  Více než 30 dní