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Emotion by Design

Creative Leadership Lessons from a Life at Nike

Greg Hoffman

Greg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena... Číst víc

Nakladatel: Penguin Books, 2023

Počet stran: 304

Greg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena... Číst víc

Brožovaná vazba
Angličtina

307 Kč

Na objednávku
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Další knižní vydání (2)

Emotion By Design - Greg Hoffman, Twelve, 2022

Pevná vazba
Angličtina, 2022

Skladem 1 ks

567 Kč

Emotion by Design - Greg Hoffman, Cornerstone, 2022

Brožovaná vazba
Angličtina, 2022

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#emociální prožívání #design #značky #byznys

How did Nike go from being a small sneaker brand to the world's most revered company?
Why do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the imaginations of millions worldwide?
And what can any founder or marketer learn from them?

Greg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena, Olympic Games and World Cup finals. Now, he unveils a transformative method that will make any brand more creative: emotion by design.

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