Papírové v anglickém jazyku odborné a naučné knihy od nakladatelství Pearson

The Brand Gap is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to ...

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  657 Kč

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Even bad code can function. But if code isn’t clean, it can bring a development organization to its knees. Every year, countless hours and significant resources are lost because of poorly written code...

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  1 369 Kč

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The long-anticipated revision of ArtificialIntelligence: A Modern Approach explores the full breadth and depth of the field of artificial intelligence (AI). The 4th Edition brings readers up to date on the latest technologies...

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  1 869 Kč

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The Pyramid Principle is the international best-seller on how to think creatively, reason lucidly and produce crisp, clear, compelling business writing...

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  1 195 Kč

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For more than 20 years, readers have delighted in Charles Petzold's illuminating story of the secret inner life of computers, and now he has revised it for this new age of computing...

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  792 Kč

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Winston Smith lives in a society where the government controls people’s lives every second of the day. Alone in his small, one-room apartment, Winston dreams of a better life. Is freedom from this life of suffering possible? ...

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  249 Kč

  Do 3 – 5 dnů
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  306 Kč

  Do 19 – 24 dnů

Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design...

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  1 071 Kč

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"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands ...

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  707 Kč

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Biology: A Global Approach delivers a trusted, accurate, current, and pedagogically innovative experience that guides students to a true understanding of biology. The author team advances Neil Campbell’s vision of meeting and...

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  1 612 Kč

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We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map...

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  672 Kč

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The 3rd edition of this ever popular course combines some fantastic new materials with all the features that have made it a best seller...

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  812 Kč

  Skladem 1 ks

This fourth edition retains the highly praised approach of previous editions, with each chapter providing an overview of the theory and research before moving on to explore applications and intervention practice...

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  1 505 Kč

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The Oracle Solaris DTrace feature revolutionizes the way you debug operating systems and applications. Using DTrace, you can dynamically instrument software and quickly answer virtually any question about its behavior...

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  1 515 Kč

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Balancing practical and theoretical knowledge, Political Science is a comprehensive and jargon-free introduction to the field's basic concepts and themes...

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  1 663 Kč

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The text is designed to make complex mathematical, statistical and spatial analytical methods more easily understood by providing essential details of the topic under discussion and straightforward quantitative problems preceded by worked examples...

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  1 288 Kč

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This book provides a fundamental introduction to numerical analysis for undergraduate students in the areas of mathematics, computer science, physical sciences, and engineering. Knowledge of calculus is assumed...

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  3 196 Kč

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Test-driven, test-first, and test-early development practices are helping thousands of software development organizations improve their software...

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  1 074 Kč

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Intended for introductory and advanced courses in software engineering. The ninth edition of this best-selling introduction presents a broad perspective of software engineering, focusing on the processes ...

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  2 165 Kč

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Combining Theory & Practice: A Modern Guide to Human Resources Human Resource Management addresses the study of HR in a realistic, practical, and stimulating manner. Examples of how HR management is practiced in the ...

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  2 597 Kč

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