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209 produktů
The Brand Gap is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to ...
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Knihabrožovaná vazba657 KčVíce než 30 dní
Even bad code can function. But if code isn’t clean, it can bring a development organization to its knees. Every year, countless hours and significant resources are lost because of poorly written code...
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Knihabrožovaná vazba1 369 KčSkladem 1 ks
The long-anticipated revision of ArtificialIntelligence: A Modern Approach explores the full breadth and depth of the field of artificial intelligence (AI). The 4th Edition brings readers up to date on the latest technologies...
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Knihabrožovaná vazba1 869 KčSkladem 2 ks
The Pyramid Principle is the international best-seller on how to think creatively, reason lucidly and produce crisp, clear, compelling business writing...
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Knihabrožovaná vazba1 195 KčSkladem 2 ks
For more than 20 years, readers have delighted in Charles Petzold's illuminating story of the secret inner life of computers, and now he has revised it for this new age of computing...
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Knihabrožovaná vazba792 KčVíce než 30 dní
Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design...
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Knihabrožovaná vazba1 071 KčVíce než 30 dní
"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands ...
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Knihabrožovaná vazba707 KčSkladem 2 ks
Biology: A Global Approach delivers a trusted, accurate, current, and pedagogically innovative experience that guides students to a true understanding of biology. The author team advances Neil Campbell’s vision of meeting and...
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Knihabrožovaná vazba1 612 KčVíce než 30 dní
Discover how to banish stress and negativity, rediscover your best self and become an inspirational leader – starting now...
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Knihabrožovaná vazba573 KčVíce než 30 dní
We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map...
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Knihabrožovaná vazba672 KčVíce než 30 dní
The 3rd edition of this ever popular course combines some fantastic new materials with all the features that have made it a best seller...
This fourth edition retains the highly praised approach of previous editions, with each chapter providing an overview of the theory and research before moving on to explore applications and intervention practice...
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Knihabrožovaná vazba1 505 KčVíce než 30 dní
The Oracle Solaris DTrace feature revolutionizes the way you debug operating systems and applications. Using DTrace, you can dynamically instrument software and quickly answer virtually any question about its behavior...
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1 515 KčVíce než 30 dní
Balancing practical and theoretical knowledge, Political Science is a comprehensive and jargon-free introduction to the field's basic concepts and themes...
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Knihabrožovaná vazba1 663 KčVíce než 30 dní
The text is designed to make complex mathematical, statistical and spatial analytical methods more easily understood by providing essential details of the topic under discussion and straightforward quantitative problems preceded by worked examples...
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Knihabrožovaná vazba1 288 KčVíce než 30 dní
This book provides a fundamental introduction to numerical analysis for undergraduate students in the areas of mathematics, computer science, physical sciences, and engineering. Knowledge of calculus is assumed...
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Knihabrožovaná vazba3 196 KčVíce než 30 dní
Test-driven, test-first, and test-early development practices are helping thousands of software development organizations improve their software...
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Knihabrožovaná vazba1 074 KčVíce než 30 dní
Intended for introductory and advanced courses in software engineering. The ninth edition of this best-selling introduction presents a broad perspective of software engineering, focusing on the processes ...
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Knihabrožovaná vazba2 165 KčVíce než 30 dní
- R. Wayne Mondy
- kolektiv
Combining Theory & Practice: A Modern Guide to Human Resources Human Resource Management addresses the study of HR in a realistic, practical, and stimulating manner. Examples of how HR management is practiced in the ...
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Knihabrožovaná vazba2 597 KčVíce než 30 dní
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