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Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing expertise to identify the definitive rules that govern the world of marketing...

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Democracy is future-oriented and self-correcting: today's problems can be solved, we are told, in tomorrow's elections. But the biggest issues facing the modern world - from climate collapse and pandemics to recession and world war...

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How Bad Are Bananas? was a groundbreaking book when first published in 2009, when most of us were hearing the phrase 'carbon footprint' for the first time. Mike Berners-Lee set out to inform us what was important (aviation, heating, swimming pools)...

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  320 Kč

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