Odborné a naučné knihy

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

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Savage and bloodthirsty, or civilized and peaceable? The Celts have long been a subject of enormous fascination, speculation, and misunderstanding. From the ancient Romans to the present day, their real nature has been obscured...

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Getting to grips with the overlapping geopolitical, economic, and political crises faced by Western democratic societies in the 2020s...

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An enhanced edition of the popular English course for secondary students, now with a multi-dimensional package to...

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  601 Kč

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Beginning with the death of Socrates in 399, and following the story through the centuries to more recent figures such as Bertrand Russell and Wittgenstein, Bryan Magee and fifteen contemporary writer...

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Japan is arguably today's most successful industrial economy, combining almost unprecedented affluence with social stability and apparent harmony. Japanese goods and cultural products—from animated movies and computer games to cars...

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This is the most popular dictionary of physics available, and contains almost 4,000 entries covering all commonly encountered physics terms and concepts. It also defines many terms from the related fields of astronomy, astrophysics, ...

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Major revision of the definitive, best-selling handbook of medicine in the world Detailed, practical, authoritative Entire text completely rewritten, revised and updated Includes: X-ray plates, emergencies, practical procedures

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Defines terms used in physics as well as terms from the related fields of astronomy, astrophysics, and physical chemistry...

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Authoritative and reliable, this A-Z provides jargon-free definitions for even the most technical mathematical terms. With 3,000 entries ranging from Achilles paradox to zero matrix, it covers all commonly encountered terms...

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