Odborné a naučné knihy

The long-anticipated revision of ArtificialIntelligence: A Modern Approach explores the full breadth and depth of the field of artificial intelligence (AI). The 4th Edition brings readers up to date on the latest technologies...

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  1 869 Kč

  Skladem 1 ks

The Brand Gap is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to ...

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  664 Kč

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Winston Smith lives in a society where the government controls people’s lives every second of the day. Alone in his small, one-room apartment, Winston dreams of a better life. Is freedom from this life of suffering possible? ...

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  249 Kč

  Do 6 dnů

The Pyramid Principle is the international best-seller on how to think creatively, reason lucidly and produce crisp, clear, compelling business writing...

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  1 184 Kč

  Skladem 2 ks

For more than 20 years, readers have delighted in Charles Petzold's illuminating story of the secret inner life of computers, and now he has revised it for this new age of computing...

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  779 Kč

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Biology: A Global Approach delivers a trusted, accurate, current, and pedagogically innovative experience that guides students to a true understanding of biology. The author team advances Neil Campbell’s vision of meeting and...

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  1 610 Kč

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"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands ...

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  739 Kč

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Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design...

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  1 256 Kč

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Even bad code can function. But if code isn’t clean, it can bring a development organization to its knees. Every year, countless hours and significant resources are lost because of poorly written code...

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  1 363 Kč

  Více než 30 dní

We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map...

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  677 Kč

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The 3rd edition of this ever popular course combines some fantastic new materials with all the features that have made it a best seller...

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  811 Kč

  Skladem 1 ks
• Přečtenávýborný stav
  487 Kč

  Skladem

Authors Murat Erder, Pierre Pureur, and Eoin Woods have taken their extensive software architecture experience and applied it to the practical aspects of software architecture in real-world environments...

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  1 033 Kč

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Appropriate for Computer Networking or Introduction to Networking courses at both the undergraduate and graduate level in Computer Science, Electrical Engineering, CIS, MIS, and Business Departments...

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  1 809 Kč

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Cisco Press has the only study guides approved by Cisco for the new CCNA certification. The new edition of the best-selling two-book value-priced CCNA 200-301 Official Cert Guide Library includes updated content...

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  1 397 Kč

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Based on methods developed - and proven – in business, this highly visual and practical book will show readers how to design, lead and run effective workshops.

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  585 Kč

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Authentic video material from FT.com with accompanying worksheets; All the listening texts available to view, providing truly authentic listening practice; ...

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  967 Kč

  Do 5 dnů

Familiarise yourself with essential accounting and finance principles for business decision-making. Connect your learning with relevant examples from real world businesses. Accounting and Finance for Non-Specialists 12th Edition by Peter Atrill and Eddie

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  1 924 Kč

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This fourth edition retains the highly praised approach of previous editions, with each chapter providing an overview of the theory and research before moving on to explore applications and intervention practice...

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  1 501 Kč

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Balancing practical and theoretical knowledge, Political Science is a comprehensive and jargon-free introduction to the field's basic concepts and themes...

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  1 663 Kč

  Do 16 dnů