S pevnou vazbou v cizím jazyku knihy od nakladatelství Oxford University Press

Building Distinctive Brand Assets provides readers with long-term strategies to build and protect Distinctive Assets. This book is for anyone with a brand. It is a book about future-proofing your brand's identity...

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  825 Kč

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This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to...

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  936 Kč

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This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

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  811 Kč

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Even as classic cytogenetics has given way to molecular karyotyping, and as new deletion and duplication syndromes are identified almost every day, the fundamental role of the genetics clinic remains mostly unchanged...

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  4 235 Kč

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What makes the modern world work? The answer to this deceptively simple question lies in four "grand transitions" of civilization-in populations, agriculture, energy, and economics-which have transformed the way we live...

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  799 Kč

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A single pack at a very competitive price, including a paperback dictionary and one of the most complete multimedia CD-ROMs on the market...

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  85 Kč

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One of the great fears many of us face is that despite all our effort and striving, we will discover at the end that we have wasted our life. In A Guide to the Good Life, William B. Irvine plumbs the wisdom of Stoic philosophy, ...

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  434 Kč

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While we have known for centuries that facial expressions can reveal what people are thinking and feeling, it is only recently that the face has been studied scientifically for what it can tell us about internal states, ...

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  2 799 Kč

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The only official companion to the Harry Potter stories – the ultimate compendium of wizarding lists, charts, maps and all things magical! ...

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  736 Kč

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Tried, tested, trusted ... and now even better!...

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  390 Kč

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  312 Kč

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This volume brings together distinguished scholars from all over the world to present an authoritative, thorough, and yet accessible state-of-the-art survey of current issues in pragmatics. Following an introduction by the editor, ...

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  4 014 Kč

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The Oxford Handbook of Dance and Theater brings together genres, aesthetics, cultural practices, and historical movements that provide insight into humanist concerns at the crossroads of dance and theater, broadening...

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  4 663 Kč

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Waders are spectacular members of our avifauna. They are especially prevalent along coasts and in wetlands during the spring and autumn migration periods, when members of several species may perform dramatic flocks that wheel and turn in flight...

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  1 309 Kč

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Rhyme's Challenge offers a concise, pithy primer to hip-hop poetics while presenting a spirited defense of rhyme in contemporary American poetry. David Caplan's stylish study examines hip-hop's central but supposedly outmoded verbal technique: rhyme...

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  3 115 Kč

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This important new book is the first of a series of volumes collecting the essential articles by the eminent and highly influential philosopher Saul A. Kripke. It presents a mixture of published and unpublished articles from various stages ...

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  1 616 Kč

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This textbook covers virtually every aspect of intraoperative neurophysiological monitoring during Deep Brain Stimulation (DBS) surgery beginning with what is an electron to how to decide whether a given trajectory ...

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  2 685 Kč

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With incisive and thought-provoking contributions from both leading academics and practitioners, this book addresses in detail the major areas in relation to the Commission Guidance Paper on Applying Article 82 of the EC Treaty (now Article 102)...

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  6 052 Kč

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A tremendous outpouring of psychological research on sexual orientation has occurred in recent years, and interested readers have been hard-pressed to keep up with the pace of scholarship in this field. In particular, the last decade has...

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  3 954 Kč

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This work provides detailed coverage of the current state of international treaty law in respect of copyright issues relating to the Internet and E-commerce...

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  7 273 Kč

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The present global economic crisis demands we look anew at the role of corporations, and the working of financial markets around the world. In this challenging and insightful book, ...

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  1 559 Kč

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