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This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to...

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  936 Kč

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Building Distinctive Brand Assets provides readers with long-term strategies to build and protect Distinctive Assets. This book is for anyone with a brand. It is a book about future-proofing your brand's identity...

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  825 Kč

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This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, ...

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  774 Kč

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What makes the modern world work? The answer to this deceptively simple question lies in four "grand transitions" of civilization-in populations, agriculture, energy, and economics-which have transformed the way we live...

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  764 Kč

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A single pack at a very competitive price, including a paperback dictionary and one of the most complete multimedia CD-ROMs on the market...

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  85 Kč

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One of the great fears many of us face is that despite all our effort and striving, we will discover at the end that we have wasted our life. In A Guide to the Good Life, William B. Irvine plumbs the wisdom of Stoic philosophy, ...

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  434 Kč

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The only official companion to the Harry Potter stories – the ultimate compendium of wizarding lists, charts, maps and all things magical! ...

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  736 Kč

  Skladem 3 ks

While we have known for centuries that facial expressions can reveal what people are thinking and feeling, it is only recently that the face has been studied scientifically for what it can tell us about internal states, ...

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  2 857 Kč

  Více než 30 dní

Tried, tested, trusted ... and now even better!...

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  390 Kč

  Skladem > 5 ks
• Přečtenávýborný stav
  172 Kč

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Why are we here? What's the point of existence? On the 'big questions' of meaning and purpose, Western thought has been dominated by the dichotomy of traditional religion and secular atheism...

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  401 Kč

  Více než 30 dní

This work provides detailed coverage of the current state of international treaty law in respect of copyright issues relating to the Internet and E-commerce...

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  7 273 Kč

  Více než 30 dní

The present global economic crisis demands we look anew at the role of corporations, and the working of financial markets around the world. In this challenging and insightful book, ...

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  1 559 Kč

  Více než 30 dní

This volume brings together distinguished scholars from all over the world to present an authoritative, thorough, and yet accessible state-of-the-art survey of current issues in pragmatics. Following an introduction by the editor, ...

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  4 014 Kč

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This textbook covers virtually every aspect of intraoperative neurophysiological monitoring during Deep Brain Stimulation (DBS) surgery beginning with what is an electron to how to decide whether a given trajectory ...

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  2 685 Kč

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This thesaurus contains the full text of The Oxford Junior Thesaurus · 20,000 synonyms and related words · An introduction on how to use the thesaurus · Attractive, uncluttered page layout, with special non-reflective cream paper and...

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  273 Kč

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The Oxford Handbook of Dance and Theater brings together genres, aesthetics, cultural practices, and historical movements that provide insight into humanist concerns at the crossroads of dance and theater, broadening...

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  4 663 Kč

  Více než 30 dní

A tremendous outpouring of psychological research on sexual orientation has occurred in recent years, and interested readers have been hard-pressed to keep up with the pace of scholarship in this field. In particular, the last decade has...

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  3 954 Kč

  Více než 30 dní

This fully updated second edition of Corporate Accountability in International Environmental Law examines systematically all international sources of corporate accountability standards with specific reference to environmental protection...

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  2 313 Kč

  Více než 30 dní

Horizons is for secondary school students aged 14-19, and builds confidence in communication by providing clear structures and models...

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  967 Kč

  Do 6 dnů

A modern, speaking-centred general English course that helps students use language naturally...

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  88 Kč

  Skladem 1 ks