How to Make It in the New Music Business has become the go-to resource for "do it yourself" musicians eager to make a living in a turbulent industry. Inspiring thousands to stop waiting around for that "big break", Ari Herstand returns, maintaining that a stable career can be built by taking advantage of the tools at our fingertips. Including the latest trends and developments in the bustling UK music scene, he offers inspiring success stories across media. With the overarching theme of making real connections with human beings, it is a must-have for anyone navigating the complex yet advantageous modern music landscape.