Mnemonics are defined quite simply as the art of assisting memory. They play an essential role in successful graphics, and Sticky Graphics provides an in-depth exploration of this unusual but fascinating area. Through incisive case studies and interviews, Sticky Graphics presents methods and solutions for ensuring audience retention and recollection. It examines the use of graphic wit and shock, metaphor, language, materials and composition in a variety of ways and a number of contexts. It also explores the significance of smell, sound and touch on a subliminal level.