S červenou obálkou v anglickém jazyku knihy o byznysu a managementu - strana 4 z 5

If the future is going to be creative, then Hegarty on Advertising points you in the right direction. Written by one of the world’s legendary advertising men...

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In today’s business environment, leaders at all levels are facing enormous challenges when it comes to achieving and sustaining breakthrough operating results. Globalization, economic change, more stringent regulation, ...

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Account planning exists for the sole purpose of creating advertising that truly connects with consumers...

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It's widely accepted in business that great companies grow their revenues and profits year after year - but bigger is not necessarily better. In Small Giants, journalist Bo Burlingham takes us deep inside fourteen remarkable privately...

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In November 2018, the New York Times published a bombshell in-depth investigation that exposed, with disturbing insider detail, how leadership decisions at Facebook enabled, and then tried to cover up...

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A streamlined and highly effective approach to trading without indicators...

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From pandemics to populism, AI to ISIS, wealth inequity to climate change, humanity faces unprecedented challenges that threaten our very existence. But how we see them affects how we respond and lets us uncover hidden options that expand our thinking...

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In this propulsive investigation, two prize-winning journalists reveal the reality...

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Prepare your students for the world of business with the Intelligent Business Course Book. Using authentic materials from the Economist© magazine Intelligent Business covers key business concepts within a comprehensive business English syllabus...

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Do you need a confidence boost in your workplace communication? Whether you speak English as an additional language, or you're a native speaker looking to take your writing to the next level, How to Write Effective Business...

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The West's centuries-old status as the center of global wealth and power is coming to an end. As the new powers—China and India from Asia and others from Africa and Latin America—rise to the top of the world's pecking order, how should the West react? ...

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Business advice, from the best in the business. Are you interested in setting up your own business, improving your leadership skills or simply looking for inspiration from one of the greatest entrepreneurs of our time? ...

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If you are using or need to get up to speed on Materials Management in SAP ERP, this is your must-have resource. This book provides a comprehensive and expanded overview of the various functionalities and configurations needed for SAP MM...

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This revised and updated edition provides crucial information on the industry's adaptations to today's technological advances and uncertain economy...

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Prepare your students for the world of business with the Intelligent Business Course Book. Using authentic materials from the Economist© magazine Intelligent Business covers key business concepts within a comprehensive business English syllabus...

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Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly...

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We live in an age of subterfuge. Spy agencies pour vast resources into hacking, leaking, and forging data, often with the goal of weakening the very foundation of liberal democracy: trust in facts...

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Buying a table tennis table will make your staff happier. Working eight hours a day, five days a week, will result in the most productivity. Paying higher salaries will always result in higher motivation...

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Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer.

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A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry.

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