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Creating Level Pull - Art Smalley, Lean Enterprise Institute, 2011
Creating Level Pull 
EN
  • Knihapevná vazba
    Vyprodané

Confessions of an Economic Hit Man - John Perkins, Ebury, 2006
Confessions of an Economic Hit Man 
EN

As an EHM in the '60s and '70s, covertly recruited by the US National Security Agency, John Perkins helped further American imperial interests in countries such as Ecuador, Panama, Indonesia and Saudi Arabia...

  • Knihabrožovaná vazba
    Vyprodané

Predictably Irrational - Dan Ariely, HarperCollins, 2010
Predictably Irrational 
EN

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? ...

  • Knihabrožovaná vazba
    Vyprodané

The Toyota Way - Jeffrey K. Liker, McGraw-Hill, 2004
The Toyota Way 
EN

In factories around the world, Toyota consistently makes the highest-quality cars with the fewest defects of any competing manufacturer, while using fewer man-hours, less on-hand inventory, and half the floor space of its competitors...

  • Knihapevná vazba s přebalem
    Vyprodané

Blue Ocean Strategy - W. Chan Kim, Harvard Business Press, 2005
Blue Ocean Strategy 
EN
Martinus.cz
Martinusák doporučuje 5

Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded market place...


Advertising Now! Print - Julius Wiedemann, Taschen, 2006
Advertising Now! Print 
EN

The world's sharpest creative minds are in high demand in the advertising world, because making effective ads takes a whole lot more than just marketing know-how...

  • Knihaflexi vazba
    Vyprodané

New Insights into Business - Teacher's Book - Graham Tullis, Tonya Trappe, Longman, 2004
New Insights into Business - Teacher's Book 
EN

New Insights into Business is an intermediate to upper-intermediate course for adult learners of Business English. It provides an authentic framework for developing an understanding of key areas of contemporary business...

  • Knihabrožovaná vazba
    Vyprodané

Traction - Justin Mares, Gabriel Weinberg, Alpress, 2015
Traction 
EN

In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth...

  • Knihabrožovaná vazba
    Vyprodané

Think Like a Manager, Don't Act Like One - Harry Starren, BIS, 2022
Think Like a Manager, Don't Act Like One 
EN

The second edition in the 'Think Like a Pro' series (sold over 94.000 copies)! The series provides 75 quirky, one-paragraph lessons taken from the field of law, management, design, and art – ready-to-implement into your daily life...

  • Knihabrožovaná vazba
    Vyprodané

Measuring What Counts - Joseph E. Stiglitz, Jean-Paul Fitoussi, Martine Durand, The New, 2020
Measuring What Counts 
EN

In 2009, a group of economists led by Nobel laureate Joseph E. Stiglitz, French economist Jean-Paul Fitoussi, and Nobel laureate Amartya Sen issued a report challenging gross domestic product (GDP) as a measure of progress and well-being...

  • Knihabrožovaná vazba
    Vyprodané

How to be an Even Better Manager - Michael Armstrong, Kogan Page, 2017
How to be an Even Better Manager 
EN

If you are a current manager, or aspiring to a management position, this is your invaluable guide to the skills and techniques you need to succeed. Michael Armstrong's best-selling handbook provides in-depth coverage and practical guidance on improving...

  • Knihabrožovaná vazba
    Vyprodané

Fans Not Customers - Vernon Hill, Profile Books, 2012
Fans Not Customers 
EN

Most companies plod along doing things as everyone always has. So there are huge opportunities for people trying to break the mould, even in old-fashioned businesses like banking or insurance...

  • Knihabrožovaná vazba
    Vyprodané

Knowledge in Action - Tomáš Baťa, IOS Press
Knowledge in Action 
EN

The Bata system of management is a testimony to the understanding that capital is knowledge and not money, buildings or technology: 'Buildings - they are just piles of brick and concrete. Machines - they are a lot of iron and steel...

  • Knihapevná vazba
    Vyprodané

Základy metódy projektového riadenia PRINCE2® - Colin Bentley, INBOX SK, 2013
Základy metódy projektového riadenia PRINCE2® 
SK

Dvojjazyčný manuál Základy metódy projektového riadenia PRINCE2® je prvou oficiálnou anglicko-slovenskou učebnicou projektového manažmentu metodiky PRINCE2 na slovenskom knižnom trhu. Popisuje celosvetovo uznávanú metodiku projektového riadenia...

  • Knihabrožovaná vazba
    Vyprodané

Health Care Economics - Paul J. Feldstein, Delmar Cengage Learning, 2011
Health Care Economics 
EN

Delivering the most detailed and comprehensive content available, Health Care Economics, 7th Edition demonstrates how basic economic concepts, principles, and theories can be used to think about and illustrate various health care issues...

  • Knihapevná vazba
    Vyprodané

The Seven-Day Weekend - Ricardo Semler, Century, 2004
The Seven-Day Weekend 
EN

In The Seven-Day Weekend, Semler explains how he transformed a small family business into a highly profitable manufacturing, services and high-tech powerhouse - 40 times larger - while watching his favorite movies...

  • Knihabrožovaná vazba
    Vyprodané

Get Social - Michelle Carvill, Kogan Page, 2018
Get Social 
EN

Business leaders' audiences - their customers, competitors and employees alike - live and breathe social media. In our hyperconnected culture, social media is the glue that allows us to stay connected to communities, products and brands...

  • Knihabrožovaná vazba
    Vyprodané

Out of the Crisis - W. Edwards Deming, The MIT Press, 2000
Out of the Crisis 
EN

According to W. Edwards Deming, American companies require nothing less than a transformation of management style and of governmental relations with industry. In Out of the Crisis, originally published in 1982, Deming offers a theory of management ....

  • Knihabrožovaná vazba
    Vyprodané

Consumer Behavior and Culture - Marieke de Mooij, Sage Publications, 2010
Consumer Behavior and Culture 
EN

This second edition presents an empirically-based model for integrating culture with consumer behaviour and contains the following updates: a new chapter (Chapter 7) is included to bring together the existing and new material ...

  • Knihabrožovaná vazba
    Vyprodané

Marketing Communications - Paul Russell Smith, Kogan Page, 2011
Marketing Communications 
EN

The fifth edition of this best-selling text has been significantly updated to include the new communication tools now available to marketing professionals. Heralding the emergence of social media as a marketing revolution, ...

  • Knihabrožovaná vazba
    Vyprodané


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Něžná je noc - Francis Scott Fitzgerald, 2012
Něžná je noc
Francis Scott Fitzgerald